Case study / B2B LinkedIn
Ubiqedge growth
Ubiqedge is a Mumbai-based AIoT company building connected hardware and cloud software for smarter, more sustainable infrastructure.
Visit UbiqedgeAbout the company
Meet Ubiqedge
Ubiqedge Technology Pvt. Ltd. helps organisations monitor, control and optimise distributed infrastructure in real time. Its KLEON industrial IoT hardware gathers data from field assets, while the SAMASTH cloud platform turns that data into live dashboards, alerts, reports and operational insight.
The company works across smart water management, solar monitoring, concrete operations, air-quality monitoring and other industrial use cases. LinkedIn needed to translate that technical depth into a clear, credible story for buyers, partners, engineers and future hires.
The story
The strategy
Build relevance
Ubiqedge needed a consistent B2B presence that could make a specialist technology brand easier to discover and worth following. The audience had to be relevant: engineers, business-development teams, decision-makers and future hires—not vanity traffic.
Publish with purpose
We built the LinkedIn system around company news, hiring, engineering, infrastructure and sector insight. A reliable publishing rhythm, an owned newsletter and regular analytics reviews helped each useful idea travel further and informed what came next.
Compound the gains
The page added 3,204 followers—3,199 organically. Content generated 83,985 impressions, the page attracted 12,940 visits and the newsletter added 1,421 subscribers, creating a stronger audience the brand could reach repeatedly.
Source material
The evidence
Source: LinkedIn Analytics, 15 Dec 2025–17 Sep 2026 depending on the report. Starting values are current totals minus reported new followers. This case study covers LinkedIn; other channels can be added when their data is supplied.
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